CEO
Ferid Sabanovic
Founding engineer at Seal Software (acquired by DocuSign), then product and engineering leader at DocuSign AI across contract analytics and CLM.
After a decade building enterprise commercial systems for procurement and finance teams, the pattern was clear: manual commercial workflows don't scale, and the current stack is always behind how the business actually does things.
Floada was built to stop it from happening. An always-on commercial controls layer, built to scale. Our team has delivered enterprise AI to Fortune 500 companies across procurement, finance, and supply chain.
Where we are Gothenburg (HQ) · Stockholm, Sweden
The Founding Team
CEO
Founding engineer at Seal Software (acquired by DocuSign), then product and engineering leader at DocuSign AI across contract analytics and CLM.
CSO
Previously scaled enterprise sales at Unbabel and BetterUp across EMEA / DACH, with F100 brands.
CTO
Key infrastructure and platform engineer at DocuSign, building AI at scale. Background in enterprise software and quant tech.
Founding Engineer
Key engineer at Seal Software and DocuSign. Earlier, senior software engineer at Alfresco in enterprise content management. Long-time open-source developer.